30-60-90 Day Plan – Marketing Director at Public Restroom Company

First 30 Days – Discovery & Strategic Alignment

Goal: Build a deep understanding of PRC’s brand, operations, and market positioning while establishing strong relationships with key stakeholders.

Brand & Market Immersion:

  • Review existing marketing materials, campaigns, and brand guidelines.

  • Analyze past marketing strategies, performance metrics, and digital presence.

  • Understand PRC’s services, target markets, and competitive landscape.

Stakeholder Engagement:

  • Meet with owners, leadership, project teams, and key staff to understand goals, challenges, and expectations.

  • Gather insights on internal brand perception and collaboration opportunities.

Marketing Operations Audit:

  • Evaluate current tools, CRM, website, social media, and digital marketing efforts.

  • Identify opportunities for process improvements, brand consistency, and messaging alignment.

Quick Wins & Initial Planning:

  • Identify immediate opportunities to enhance brand visibility and engagement.

  • Begin crafting a high-level marketing roadmap aligned with PRC’s mission and growth objectives.

Days 31-60 – Strategy Development & Initial Implementation

Goal: Define a clear, data-driven marketing strategy and begin executing foundational initiatives.

Brand Positioning & Messaging:

  • Refine PRC’s brand story and positioning to clearly communicate value to clients and communities.

  • Develop core messaging that resonates internally and externally.

Marketing Strategy & Planning:

  • Build a structured marketing plan with defined objectives, KPIs, and timelines.

  • Outline strategies for content marketing, digital advertising, social media, and events.

  • Optimize marketing channels and budget allocation for maximum ROI.

Internal Marketing & Engagement:

  • Launch initiatives to strengthen employee engagement and align internal messaging.

  • Equip employees to act as brand ambassadors and reinforce company culture.

Quick Campaigns & Digital Optimization:

  • Execute initial marketing initiatives (social media, email campaigns, website refinements).

  • Ensure digital presence effectively communicates PRC’s value proposition and expertise.

Days 61-90 – Execution, Measurement & Growth Acceleration

Goal: Launch major initiatives, measure performance, and refine strategies for sustained impact.

Campaign Execution & Analytics:

  • Implement the first major brand awareness and lead generation campaigns.

  • Track and optimize performance using data and analytics to ensure measurable results.

Lead Generation & Business Support:

  • Collaborate with business development and sales teams to generate qualified leads and support growth objectives.

Content & Thought Leadership:

  • Create compelling case studies, blog posts, and video content that showcase PRC’s expertise.

  • Position PRC as a leader in high-quality, community-focused public facilities.

Long-Term Strategy & Scalability:

  • Evaluate initial results and refine marketing strategies for continuous improvement.

  • Establish scalable frameworks to support sustainable brand growth and operational efficiency.

Expected Outcome by 90 Days:
PRC will have a clearly defined marketing strategy, improved brand positioning, measurable marketing initiatives in place, and a foundation for ongoing growth, engagement, and market leadership.