Industry: Ski Resort, Action Sports, Resort Marketing

Summary
During my tenure at Mammoth Resorts, I played a pivotal role in shaping the resort’s action sports programs, including the development of the renowned terrain park. My efforts directly contributed to Mammoth's rise as a global leader in action sports, attracting top athletes and events while enhancing the resort’s reputation as a premier destination for winter sports enthusiasts. Additionally, I led strategic marketing and branding initiatives, spearheading innovative campaigns that amplified Mammoth’s visibility and engagement with customers.

Key Contributions:

1. Brand Management & Marketing Strategy
   As part of my role, I managed the Mammoth brand across multiple touchpoints, ensuring consistent messaging and a cohesive brand image. I developed and executed integrated marketing campaigns that not only enhanced brand awareness but also engaged customers across various channels, including digital, print, and experiential marketing. These campaigns were critical in fostering customer loyalty and increasing resort visits.

2. Development of the Terrain Park & Action Sports Program
   I was instrumental in the creation and expansion of Mammoth’s terrain park program, which became a cornerstone of the resort's appeal. This initiative helped position Mammoth as a premier destination for action sports, attracting top-tier athletes and global competitions. My leadership in designing and developing the terrain park program was a key factor in elevating Mammoth to the #1 resort for action sports in North America.

3. Youth Marketing & Community Engagement
   Recognizing the importance of engaging younger demographics, I led the development of targeted youth marketing initiatives that resonated with the next generation of action sports enthusiasts. These initiatives included social media campaigns, youth-focused events, and partnerships with key brands, helping Mammoth build a strong community of young, passionate skiers and snowboarders.

4. Event Management & Sponsorships
   I successfully managed high-profile events, such as the West Coast Invitational, and secured sponsorships with global brands like Red Bull, Oakley, and Monster Energy. These partnerships not only increased Mammoth’s visibility but also provided opportunities to engage with a wider audience, positioning the resort as a hub for major action sports events.

5. Innovative Marketing & Product Design
   Beyond traditional marketing, I played a key role in the creation of unique resort products and experiences, including the Art Park initiative, which blended the creative arts with action sports. This innovative concept helped expand Mammoth’s reach into the arts and culture community, offering guests a truly immersive and multi-dimensional resort experience.

6. Strategic Data-Driven Decisions
   Leveraging customer data and trends, I developed strategies to enhance the guest experience by optimizing services, products, and experiences. This data-driven approach allowed Mammoth to continuously improve its offerings, ensuring that the resort remained competitive and aligned with guest expectations.

Results & Impact:
Through my leadership and strategic efforts, Mammoth Resorts successfully solidified its position as a top-tier destination for action sports and winter recreation. The terrain park program remains a signature attraction, while marketing initiatives and events helped elevate the brand and engage a wider audience. Strategic partnerships and innovative programs, like the Art Park, diversified Mammoth’s offerings and provided guests with memorable, multifaceted experiences. Additionally, data-driven decision-making helped optimize operations and enhance overall guest satisfaction.

Key Takeaways:

• Action Sports Leadership: Developed Mammoth's world-renowned terrain park program, positioning the resort as a leader in action sports.

• Brand Strategy & Marketing: Executed integrated marketing campaigns that elevated Mammoth’s visibility and customer engagement.

• Youth & Community Engagement: Developed youth-focused marketing strategies, strengthening Mammoth’s connection with the next generation of action sports enthusiasts.

• Event & Sponsorship Management: Successfully managed high-profile events and partnerships with global brands to enhance visibility and drive revenue.

• Innovative Resort Experiences: Created unique initiatives, such as the Art Park, that blended sports, art, and culture, broadening Mammoth’s appeal.

• Data-Driven Optimization: Utilized customer data to refine services and offerings, ensuring ongoing improvement and guest satisfaction.

My tenure at Mammoth Resorts allowed me to play a significant role in shaping its action sports programs, enhancing its brand visibility, and creating unique experiences for its guests. By leveraging a combination of innovative marketing, strategic event management, and community-focused initiatives, I contributed to Mammoth’s growth and success as one of the world’s premier action sports destinations.