Industry: Action Sports, Resort Consulting, Event Management, Park Design

Summary
As Co-Owner and Creative Director at Snow Park Technologies (SPT), I was at the forefront of transforming the company into a global leader in action sports consulting and terrain park design. Over my tenure, I contributed to some of the most prestigious events in the action sports industry, including the X Games, Dew Tour, and Nitro World Games. I played a key role in developing innovative terrain park designs, executing world-class events, and managing strategic brand partnerships, which elevated SPT’s reputation as a trusted partner for top ski resorts and major action sports events worldwide.

Key Contributions:

1. Brand Management & Marketing Strategy
   As part of the leadership team, I helped shape the SPT brand, positioning it as a leader in terrain park design, event production, and resort consulting. I developed and executed integrated marketing strategies that amplified SPT’s visibility and connected the brand with key stakeholders, including top resorts, athletes, and global brands. These efforts drove growth for SPT, attracting new business opportunities and strategic partnerships.

2. Transforming Terrain Park Design & Consulting
   I co-led the evolution of SPT's terrain park design services, pioneering new methodologies and innovative designs that set industry standards. My efforts in crafting custom terrain parks helped elevate the guest experience at over 20 top-tier resorts, cementing SPT’s role as the go-to consultant for resorts looking to enhance their action sports offerings. These designs were featured in high-profile events, further establishing SPT's credibility in the industry.

3. Event Management & Production
   I played a crucial role in the planning, design, and execution of world-renowned action sports events such as the X Games (domestic and global), Dew Tour, and the Burton U.S. Open. My experience in managing these events ensured that they ran smoothly, on-time, and met the high expectations of athletes, sponsors, and fans. The events consistently delivered exceptional fan experiences while boosting brand visibility and generating significant media coverage for SPT.

4. Strategic Partnerships & Sponsorship Management
   I played an instrumental role in developing and managing partnerships with leading brands in the action sports industry, such as Red Bull, Burton, GoPro, and DC Shoes. These collaborations enhanced SPT’s visibility and credibility, while also generating new revenue streams and opportunities for cross-promotion. My ability to create mutually beneficial relationships was critical to SPT’s growth and reputation.

5. Business Intelligence & Data-Driven Decision Making
   I developed and implemented data-driven solutions that empowered resorts to optimize operations. One notable project was the creation of business intelligence tools that allowed resorts to make data-informed decisions based on daily reports and performance metrics. This system helped resorts improve efficiency, optimize resources, and deliver better guest experiences, further solidifying SPT’s role as an innovative leader in the resort consulting space.

6. Training & Education Programs
   To ensure that resorts maintained the highest operational standards, I led the development of Pro Academy, an online training program tailored to terrain park operators. This educational initiative provided staff with best practices, safety protocols, and operational skills, which ultimately enhanced the quality of terrain park experiences for guests and ensured consistent performance across resorts.

Results & Impact:
Under my leadership, SPT became a recognized industry leader in terrain park design, event production, and resort consulting. The success of high-profile events like the X Games and Burton U.S. Open solidified SPT’s position as the premier partner for global action sports events. SPT’s innovative approach to terrain park design and event management helped elevate the guest experience at over 20 ski resorts worldwide. Additionally, the strategic partnerships and sponsorships I cultivated significantly boosted the brand’s visibility, resulting in new business opportunities and long-term growth.

Key Takeaways:

• Industry-Leading Park Design: Pioneered innovative terrain park designs that set new industry standards and enhanced guest experiences at top resorts.

• Event Management Excellence: Managed high-profile events, including the X Games and Dew Tour, delivering world-class experiences and boosting brand visibility.

• Brand Strategy & Marketing: Executed marketing strategies that elevated SPT’s brand, attracted new business, and fostered partnerships with global brands.

• Partnership & Sponsorship Management: Cultivated strategic partnerships with industry-leading brands, driving revenue and enhancing SPT’s credibility.

• Data-Driven Solutions: Developed business intelligence tools to help resorts optimize operations, streamline processes, and enhance guest satisfaction.

• Education & Training: Led the development of Pro Academy, an online training program that empowered resort staff with essential skills and knowledge for terrain park operations.

At SPT, I played a critical role in establishing the company as the leading name in action sports consulting, terrain park design, and event management. Through my innovative approach, strategic thinking, and passion for action sports, I helped shape the industry and elevate SPT to new heights of success.