Competitor Review

Public Restroom Company (PRC)

Location: Minden, Nevada & Aumsville, Oregon
Overview: Turnkey prefabricated restroom manufacturer; specializes in factory-built concrete modules for municipal parks, recreation areas, and public facilities. Known for vandal-resistant materials and customizable architectural finishes

  • Service Area: Primarily the western U.S., including Nevada, California, and surrounding states.

  • Specialization: Design, manufacture, and installation of prefabricated public restrooms and related park buildings.

CXT (L.B. Foster / CXT Precast)

Location: Multiple plants across the U.S. & Canada
Overview: Large-scale precast concrete restroom and shower buildings. Focus on extreme durability, minimal maintenance, and large municipal/federal contracts. ISO-certified plants with standardized product lines.

  • Ownership: A subsidiary of L.B. Foster Company, a publicly traded company (NASDAQ: FSTR).

  • Revenue: Part of L.B. Foster's $536.4 million in net sales (2017).

  • Service Area: Nationwide, with a strong presence in municipal and federal markets.

  • Specialization: Manufacture of precast concrete buildings, including restrooms, for high-durability applications.

Romtec

Location: Greer, South Carolina (primary)
Overview: Design-build modular restroom, pavilion, and concession buildings. Strong park/landscape architecture support, providing custom designs, renderings, and ADA-compliant solutions for municipalities.

  • Ownership: Privately owned.

  • Revenue: Approximately $4.4 million annually.

  • Service Area: Nationwide, with a focus on custom and design-build projects.

  • Specialization: Design and supply of prefabricated restrooms, toilet buildings, park pavilions, and precast restrooms.

Green Flush Restrooms

Location: California (primary operations)
Overview: Specializes in utility-independent flush systems and vault flush toilets for remote or environmentally sensitive locations. Focuses on water/energy conservation and off-grid restroom solutions.

  • Ownership: Privately owned by Ken and Kyle Earlywine.

  • Revenue: Estimated at $7.5 million annually.

  • Service Area: Primarily the western U.S., with a focus on remote and eco-conscious projects.

  • Specialization: Off-grid, waterless, and sustainable restroom solutions.

Key Takeaways

  • PRC offers quick, turnkey solutions with a focus on modular construction, making PRC ideal for projects requiring rapid deployment.

  • CXT, backed by the resources of L.B. Foster, specializes in high-durability precast concrete buildings, suitable for large-scale municipal and federal projects.

  • Romtec stands out with its custom design capabilities, catering to clients seeking unique and aesthetically tailored restroom solutions.

  • Green Flush Restrooms focuses on sustainability, providing off-grid and waterless restroom options for eco-conscious and remote installations.

What Currently Sets PRC Apart

  • True Turnkey Modular Construction
    PRC builds complete, fully finished restroom structures in-factory, plumbing, electrical, and finishes included, then delivers them ready for crane installation. This saves time, reduces on-site work, and ensures consistent quality compared to CXT’s precast shells or Romtec’s field-assembled models.

  • Factory-Built Quality with Field-Installed Efficiency
    All buildings are tested, code-compliant, and ready to connect once delivered.
    This hybrid process keeps projects on schedule and lowers total costs versus traditional builds.

  • Balance of Durability and Architectural Appeal
    PRC combines CXT’s toughness with Romtec’s design flexibility.
    Buildings are vandal-resistant and low-maintenance, yet can feature finishes that match park or city aesthetics.

  • In-House Expertise and Vertical Integration
    Design, engineering, fabrication, and project management are all done in-house.
    This means faster communication, fewer delays, and single-source accountability from start to finish.

  • On-Schedule Production and Reliable Lead Times
    PRC’s lead times are back on track and capacity is strong.
    This reliability builds trust and helps clients plan projects with confidence.

  • Reputation for Service & Responsiveness
    PRC is known for hands-on support from design through installation, providing personal service that larger or more specialized competitors can’t match.

  • Strong Presence in the Western U.S.
    Regional factories and logistics make PRC efficient in serving the Western states, with faster delivery and reduced freight costs.

SWAT Analysis

Marketing Analysis

Possible Opportunities

Expansion into Smart Restroom Solutions

The integration of technology into public restrooms is gaining momentum. Cities like Ann Arbor and Los Angeles have adopted smart restrooms equipped with sensors to monitor usage, odors, and cleanliness. These facilities offer features such as digital access, misuse alerts, and automated cleaning, providing a more efficient and hygienic experience. PRC could explore incorporating these technologies into their offerings to enhance user satisfaction and operational efficiency.

Strategic Partnerships and Collaborations

Collaborating with architectural firms, urban developers, and government agencies can open new avenues for business. Such partnerships can lead to joint ventures, shared projects, and expanded market reach. Engaging in public-private partnerships can also facilitate large-scale installations and funding opportunities.

Operational Readiness – Lead Times & Capacity

PRC’s lead times are back on schedule, and the company now has the capacity to take on additional projects. This operational readiness can be communicated through PR campaigns, video content, and digital storytelling, emphasizing PRC’s ability to deliver high-quality, on-time solutions even as demand grows. Highlighting this in marketing materials reinforces trust with municipalities, developers, and other stakeholders.

Urban Expansion and High-Density Areas

With urban populations increasing, cities are seeking innovative solutions for public amenities. For instance, New York City has passed legislation aiming to add over 2,000 public restrooms by 2035. Modular and prefabricated units, like those offered by PRC, are cost-effective alternatives to traditional construction methods. This presents an opportunity for PRC to engage with urban planners and municipalities to meet the growing demand.

Sustainability and Eco-Friendly Designs

There is a rising trend towards sustainable infrastructure. Public Restroom Company can capitalize on this by offering eco-friendly restroom solutions that incorporate water-saving fixtures, energy-efficient lighting, and sustainable materials. Such initiatives align with global sustainability goals and can attract environmentally conscious clients.