Logos of various ski resorts including Aspen Snowmass, Banff Lake Louise, Beaver Creek, Big Sky Montana, Breckenridge, Canyons, Crested Butte, Deer Valley, Heavenly Lake Tahoe, Jackson Hole, Keystone, Kirkwood, Mammoth, Panorama Mountain Resort, Park City, Solitude, Sun Valley, Telluride, Vail, Whistler Blackcomb, Winter Park, Kicking Horse, Steamboat, and Copper Mountain.

Relevant Experience

Brand Management

  • Spearheaded the development of brand strategies, ensuring consistent messaging and strategic market positioning to drive long-term growth.

  • Executed innovative marketing initiatives that reinforced brand identity, streamlined internal communications, and increased company visibility.

  • Conducted comprehensive research on customer needs, industry trends, and brand perception to refine strategies and boost engagement.

  • Created and managed high-quality marketing materials, ensuring brand consistency and supporting business development objectives.

  • Oversaw the allocation of marketing budgets, optimizing resource utilization while maintaining financial discipline.

Collage of black and white images related to snow park activities, including half-pipes, workers, snow grooming, vehicles, and snowboarding features. Includes Snow Park Technologies branding.

Brand Ambassador

  • Championed the brand’s values, culture, and vision across all communications, ensuring unwavering consistency and alignment with the brand identity.

  • Cultivated and strengthened relationships with key stakeholders, clients, and the community, enhancing brand presence and fostering long-term loyalty.

  • Articulated the brand story across various platforms, advocating for its mission and building strong emotional connections with target audiences.

  • Maintained brand consistency across all external communications, including marketing materials and social media, reinforcing the brand’s identity and message.

  • Collaborated with internal teams to ensure the brand’s vision and values were consistently reflected across all channels and customer touchpoints.

  • Promoted key brand initiatives and campaigns, serving as a trusted representative and advocate for the brand’s core values and strategic objectives.

Smartphone displaying social media folder with Instagram, Facebook, and Twitter icons.

Social Media Development & Management

  • Developed and executed data-driven social media strategies that boosted brand visibility, engagement, and growth across multiple platforms.

  • Created and curated compelling, platform-specific content that aligned with brand voice and supported marketing objectives.

  • Managed social media accounts, overseeing content planning, posting schedules, and community engagement to foster a loyal online audience.

  • Monitored social media trends and audience behavior, adapting strategies to optimize reach, engagement, and overall impact.

  • Leveraged analytics tools to track performance, measure success, and continuously refine strategies for improved results.

  • Collaborated with internal teams to seamlessly integrate social media campaigns with broader marketing initiatives and company goals.

Digital devices including an iMac, MacBook Air, and iPhone display the Integra Boost website. The site promotes humidity control products with images and text related to maintaining moisture levels. The background is white and minimalistic, showcasing the website on different screens.

Marketing

  • Developed and executed comprehensive marketing strategies that strengthened brand positioning and drove measurable business growth.

  • Created high-impact promotional materials and campaigns, elevating brand awareness and fostering deeper engagement with target audiences.

  • Managed both digital and traditional marketing initiatives, ensuring seamless alignment with company objectives and customer needs.

  • Conducted in-depth market research and competitive analysis to refine strategy, optimize messaging, and enhance campaign performance.

  • Led cross-functional teams to ensure marketing efforts aligned with business goals, internal communications, and HR initiatives.

  • Optimized marketing budgets and resource allocation, delivering cost-effective solutions while maximizing ROI.

  • Leveraged data-driven insights to refine marketing strategies, track performance, and continuously optimize tactics for improved results.

Magazine spread featuring SCORE International off-road racing apparel with a promotional photo of an off-road racing vehicle on the left page and images of t-shirts and hats on the right page.

Content Creation

  • Developed and executed compelling content strategies that aligned with brand goals and effectively engaged target audiences across diverse platforms.

  • Created and curated high-quality written, visual, and multimedia content for websites, social media, blogs, and promotional materials to drive brand visibility and engagement.

  • Collaborated with cross-functional teams to ensure content consistency with brand messaging while supporting broader marketing objectives.

  • Optimized content for SEO and audience engagement, resulting in increased website traffic and enhanced brand awareness.

  • Managed content calendars to ensure timely delivery of materials for campaigns and continuous brand initiatives.

  • Analyzed content performance and refined strategies based on data-driven insights to maximize engagement and achieve key marketing goals.

Infographic detailing project overview for X Games Aspen by Snow Park Technologies, including bar graphs and pie charts of hours and fuel usage by operators and equipment for different features like slopestyle and big air, across 317 scheduled shifts.

Data Analysis & Reporting

  • Monitored industry trends and market data to uncover opportunities for strategic brand positioning and business growth.

  • Translated research findings into actionable insights, optimizing campaign effectiveness and audience engagement.

  • Conducted in-depth market and client research to support strategic planning and drive business development initiatives.

  • Developed and maintained robust reporting systems to track marketing performance, providing key metrics to leadership for informed decision-making.

  • Analyzed complex datasets to drive data-driven strategies, refining marketing efforts for continuous improvement.

  • Leveraged both quantitative and qualitative research methods to evaluate brand perception and enhance messaging alignment with target audiences.