Creative thinking.
Operator’s instinct.

I’ve built my career
where ideas meet execution.

From professional snowboarding to resort leadership, agency ownership and hands-on product development, I’ve always been drawn to making things work better.

My career began in winter sports. At Mammoth Mountain, I moved from operating a snowcat to helping lead the action sports program, then into brand and guest experience work. That foundation still shapes how I approach a business: understand the people, learn the operation and connect the details.

As a co-owner of Snow Park Technologies, I worked across resort consulting, global events, partnerships and product development. At MRD Creative Agency, I applied that same perspective to brands, digital experiences and commerce.

I also built Reno Repairs from the ground up, developing the marketing that brings in customers, the operation behind the service and a custom app used by the team. It is a practical foundation for the work I now do through Minus One.

Today, that experience comes together in Minus One, where I focus on simpler operations, connected systems and practical AI, and Sunset Motor Co., the next chapter of my electric motorcycle work at Electric Cycle Works.

Whether I’m working on an operational dashboard, a customer experience or a physical product, the goal is the same: turn a good idea into something useful.