I’m excited about the opportunity to bring my experience in event strategy and execution to a dynamic organization. I have extensive experience developing and executing high-impact event strategies that drive revenue, elevate guest experience, and maximize asset utilization. With a background in partnerships, brand strategy, and operations, I bring a unique ability to connect revenue generation with seamless execution, from concept through post-event analysis.
I have a proven track record of leading complex, revenue-driven initiatives across events, sponsorships, and brand activations. My experience includes building and executing strategic business plans, producing large-scale events, and refining pricing and packaging models to consistently meet and exceed financial targets.
I’m most effective working at the intersection of strategy and execution turning ideas into well-run, profitable events. Whether identifying new opportunities, negotiating key partnerships, or aligning cross-functional teams, I focus on delivering high-quality experiences backed by strong operational discipline. My approach emphasizes accountability, data-informed decisions, and sustainable growth over time.
Core Competencies
Event Business Strategy & Execution
Lead development and execution of event business plans aligned with revenue and profitability goals.
Revenue Optimization & Pricing Strategy
Expert in pricing models, packaging, and maximizing yield across premium and auxiliary event spaces.
Large-Scale Event Production
Experienced in planning and executing concerts, festivals, and corporate events from concept through completion.
P&L Ownership & Financial Management
Skilled in budgeting, forecasting, cost control, and post-event analysis to ensure strong financial performance.
Cross-Functional Leadership
Proven ability to align operations, marketing, vendors, and leadership teams for seamless execution.
Client & Partner Development
Strong background in prospecting, negotiation, and long-term relationship management.
Vendor & Operations Management
Hands-on experience overseeing production, logistics, and vendor coordination at scale.
Process Development & Team Leadership
Builds structured systems, accountability, and high-performing teams.
Strategic Thinker, Tactical Executor
Balances big-picture strategy with detail-oriented execution.
I’m excited about the opportunity to lead and grow a dynamic events business by creating high-value experiences, driving new revenue streams, and delivering operational excellence. I look forward to contributing a strategic, hands-on approach that supports both financial success and exceptional guest experiences.