Thank you for considering me for the Corporate Partnership position with the Reno Aces.
I have a strong track record of leading high-performing teams to cultivate and grow successful corporate partnerships. By driving innovative solutions aligned with strategic organizational goals, I work to exceed expectations and contribute to driving revenue growth.
Partnerships
With decades of experience in strategic brand management, corporate partnerships, and data-driven decision making, I have a proven track record of success in securing and managing high-impact sponsorship deals. I am highly skilled in acquiring sponsorships and overseeing activations for major initiatives, including partnerships that feature premier global brands such as Oakley, Red Bull, Monster Energy, Ford, GoPro, Chevrolet, MTV and many more. My expertise extends to forging strategic alliances, optimizing workflows, and cultivating strong relationships.
Core Competencies
Experienced Partnership Strategist: Proven expertise in acquiring, managing, and expanding corporate partnerships with global brands.
Innovative Revenue Generator: Skilled in identifying and executing innovative ideas to unlock new revenue streams.
Exceptional Communicator: Strong oral and written communication skills for negotiating, presenting, and relationship building.
Data-Driven Decision Maker: Adept at analyzing market trends to develop informed strategies that drive measurable results.
Inspirational Leader: Experienced in guiding cross-functional teams to achieve and exceed organizational goals.
Proactive Problem Solver: Resourceful in creating solutions and delivering results in high-pressure environments.
Meticulous Planner: Expertise in developing strategies and overseeing the execution of seamless campaigns and events.
Passionate Sports Advocate: Personal and professional dedication to the impact of sports on community and culture.
Partnerships Acquired & Managed
Monster Energy
Successfully negotiated and managed a 5-year, multimillion-dollar partnership between Monster Energy and Mammoth Mountain. This landmark deal included a dedicated marketing arm for cross-promotion, exclusive athlete appearances, and a comprehensive activation plan to enhance the guest experience.
Southern Cal Ford Dealers
Managed a lucrative long-term partnership with Southern California Ford Dealers. This strategic alliance provided Mammoth Mountain with multiple vehicles, extensive in-market promotion at Ford dealerships and in Ford advertising, and prominent brand integration throughout the resort, solidifying Ford as the "Official Vehicle" of Mammoth Mountain
Chevrolet
Played a key roll in securing sponsorships for a SPT / Chevrolet-branded television show, expanding SPT brand exposure. Negotiated valuable in-kind sponsorships, including 5 vehicles, further enhancing the brand image and providing significant operational benefits.
Nikita / MTV
Developed and managed a successful partnership with MTV for Nikita Clothing, securing product placement on-air with key personalities and stylists. This mutually beneficial agreement, achieved through relationship building and product trade, provided significant global exposure for the Nikita brand.
Oakley
Negotiated a strategic partnership with Oakley, securing premium selling rights for their products at Mammoth Mountain. Collaborated on the successful execution of Oakley Week, featuring product demos, exciting events, and creative activations that enhanced the guest experience. This partnership included $200,000 in collaborative marketing spend and cross-promotional efforts within Oakley retail locations.
Resort / Brands
Successfully secured and managed numerous high-profile sponsorships with leading brands, including Red Bull, GoPro, Mini Cooper, DC and Burton, for top resorts such as Aspen, Northstar, and Squaw Valley, Sun Valley. ETC. These partnerships included on-site events and activations, such as Cube Pipe, Peace Park, and terrain park features, enhancing guest experiences, driving revenue, and increasing brand visibility for both the resorts and the sponsoring brands.
The examples above represent a small selection of the numerous successful partnerships I have cultivated throughout my career. I am happy to provide additional examples or discuss my experience further upon request.
Relevant Experience
Corporate Sponsorships & Partnerships
Directed corporate sponsorships, securing and managing deals with globally recognized brands such as Oakley, Red Bull, Chevrolet, Monster Energy, Ford, Pepsi, and GoPro.
Focused on fostering mutually beneficial sponsorships and partnerships, emphasizing creative activations that enhanced the guest experience and aligned with brand objectives.
Played a key role in developing and launching the VIP Black Pass program at Mammoth Mountain, introducing an ultra-premium, all-mountain experience at a premium price point.
Conducted ongoing analysis to develop and refine strategic plans aligned with brand objectives, driving growth and ensuring long-term success.
Cultivated long-term relationships to maximize contract value and drive strategic goals.
Coordinated with event production teams to ensure seamless fulfillment of partnership obligations and delivery of sponsorship activations.
Leadership & Workflow Optimization
Directed cross-functional teams to deliver on corporate objectives, driving revenue growth for high-profile resorts, projects, and events.
Streamlined operations by implementing digital workflows, optimizing reporting, sales forecasting, and inventory management processes.
Designed and executed scalable marketing operations frameworks, enhancing efficiency and alignment across departments.
Mentored and empowered teams, cultivating a culture of collaboration, innovation, and high performance to consistently exceed business goals.
Sales & Presentation Excellence
Leveraged innovative technologies to deliver dynamic presentations, effectively showcasing premium opportunities.
Executed targeted follow-up plans to nurture leads generated, converting interest into sales.
Designed compelling promotional materials and high-end product showcases to captivate audiences and drive sales.
Strategically promoted and launched new products and opportunities, creating anticipation and driving audience engagement.
Monitored performance using key metrics, continuously refining strategies to maximize impact and sales success.
Data Analysis & Reporting
Identified emerging trends and opportunities, driving the development of innovative and effective business strategies.
Transformed research findings into actionable insights, enabling data-driven decision-making and fostering strategic growth.
Conducted in-depth market research with precision and a meticulous focus on data analysis, uncovering key insights to guide strategic planning.
Designed and implemented custom data capture, reporting, and analysis systems from the ground up, delivering valuable metrics to stakeholders.
Interpreted complex datasets to uncover critical insights, directly informing high-impact strategic decision-making.
Leveraged both quantitative and qualitative research methods to provide a comprehensive and nuanced understanding of market dynamics, ensuring well-rounded and informed strategies.
Brand Management
Oversaw product development, pricing strategies, and successful launches, expanding market presence.
Conducted insightful customer, brand, and product research, improving marketing effectiveness and driving sales.
Managed high-value marketing collateral, maintaining brand identity and standards.
Allocated budgets efficiently, ensuring financial adherence and resource optimization.
Contributed to continuous marketing development, fostering sustained brand growth and competitiveness.