As Co-Founder and Marketing Director of MRD Creative Agency, we partner with businesses to build powerful brands that drive measurable results. Our expertise encompasses innovative brand strategy, web development, and digital marketing. At MRD, we understand that a brand is more than just a logo; it's the essence of a company's identity. We leverage data-driven insights and creative thinking to craft compelling brand narratives and develop visually captivating marketing solutions that elevate client visibility, increase lead generation, and foster lasting customer relationships.

At Snow Park Technologies (SPT), I led the company's transformation into a global leader in action sports consulting and event management. Our brand development initiatives significantly increased brand visibility and strengthened marketing, fostering long-term partnerships with premier resorts and brands. I also played a key role in executing high-profile events and designing innovative terrain parks, leveraging business intelligence tools to provide resorts with data-driven insights. This comprehensive approach positioned SPT as a catalyst for growth, empowering resorts to enhance their offerings and solidify their regional leadership.

I led the development of Mammoth Mountain's renowned Action Sports and Terrain Park programs, shaping and elevating the resort's image as a world-class action sports destination. My contributions included developing the long-term brand strategy, creating award-winning marketing campaigns, launching key events, forging strategic partnerships, leading youth engagement initiatives, and establishing comprehensive training programs. This work involved building the program and its marketing from the ground up, establishing a framework that continues to drive the resort's success two decades later, driving customer loyalty and solidifying market leadership.

At PistenBully, I was deeply involved in developing the ParkBully brand from the ground up. This included contributing to the design and development of the industry's first park-specific snowcat, which revolutionized snow grooming and quickly established ParkBully as the market leader through continuous innovation and a focus on meeting the unique needs of terrain parks. Beyond ParkBully, I played a key role in creating the SnowSat data dashboard, providing resorts with comprehensive operational tools, and developed training programs that elevated resort staff skills and ensured consistently exceptional terrain park experiences.