Integrated program planning
Developed the terrain park strategy across design, construction, events, marketing and day-to-day operations.
OPERATIONS / MARKETING / TERRAIN PARKS
Mountain High Resort
Where the brand meets the mountain.
Aligning terrain park development, grooming operations and action sports marketing around a better guest experience.
At Mountain High, my remit covered both the product on the snow and the way it reached its audience. That meant building a plan that connected park design, events, athletes, marketing and everyday operations.
MY CONTRIBUTION
Operational leadership
Managed grooming teams and established park best practices, risk management procedures and staff guidance.
Marketing & content
Directed action sports branding and advertising, athlete programs and photo shoots for industry publications.
WHY IT MATTERS