Product concept
Developed the concept and design approach for vintage-inspired electric bikes, balancing visual character with functional requirements.
CURRENT VENTURE / ELECTRIC MOTORCYCLES
Sunset Motor Co.
Classic character. A new way forward.
Vintage motorcycle character, electric power and hands-on product development. Built through Electric Cycle Works, now presented as Sunset Motor Co.
Electric Cycle Works began with a simple idea: preserve the character of vintage Honda motorcycles while rethinking the ride around electric power. Sunset Motor Co. carries that work forward with a California-inspired brand and a dedicated storefront for the bikes.
Visit Sunset Motor Co. ↗MY CONTRIBUTION
Custom fabrication
Designed and made components to connect classic frames, electric systems and rider-focused details.
Building the business
Connected product design and custom builds with brand development, the website and the customer experience. Sunset Motor Co. gives that work a distinct identity.
WHY IT MATTERS