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Minus One

Business Strategy · Systems Design · Practical AI

SELECTED PROJECT / 08
Minus One — project visual
Overview ↓My contribution ↓Why it matters ↓

See what matters. Know what’s next.

Combining real-world business experience with practical AI to simplify work, connect systems and make the next action clear.

Minus One brings together the same threads that run through my career: understanding the customer, learning the operation and building useful tools. Reno Repairs is a practical foundation for that approach: I built the business, its marketing and a custom operations app around real work. Minus One applies that perspective to how people, processes, software and data can work better together.

Explore Minus One ↗

MY CONTRIBUTION

01

Understand before adding

Map how customers, work, information and money move through the business. Keep what works and identify the steps, handoffs and duplicate effort that get in the way.

02

Connect and simplify

Bring existing tools and workflows together, automate repetitive administration and build practical tools where something is missing.

03

Make the next action clear

Design views that help owners, operations teams and frontline staff see what needs attention and what to do next.

WHY IT MATTERS

A practical application of brand, operations and product thinking: helping businesses spend less time managing work and more time moving it forward.

BUILT ON OPERATING EXPERIENCE

First, build it
inside a real business.

At Reno Repairs, I developed the marketing, built the operation and created a custom app used by the team. That experience helps ground the approach behind Minus One.

Read the Reno Repairs story

KEEP EXPLORING

Reno Repairs ↗